Sunday, December 25, 2016

FlightGlobal presents cookies in a very positive light in order to not ring any alarms

No, Internet cookies aren't that benign. In any case, saying only that cookies are useful and omitting mentioning the many concerns which led to such notices being made mandatory is deceitful.

Wednesday, December 21, 2016

Maruti Suzuki is deceptively capitalizing on the equity in the word 'hybrid' in order to sell its barely-hybrid Ciaz in India

What's more, Maruti Suzuki has gone a step further by calling its Ciaz variant "Smart Hybrid", as if this were an even more advanced/evolved technology than merely 'hybrid'. Not. This is hardly the hybrid in the true sense of the word. In percentage terms, it's perhaps only 5-10% of what a true hybrid - like Toyota Prius - is. Facts be damned. It's important to fool the Indian public, which, like the people of the rest of the world attach a significant premium and prestige to the word 'hybrid'. Of course, no one's gonna tell these folks that the so-called "Smart Hybrid" is hardly even hybrid.

UPDATE [19-MAR-17]: Many other companies use this tactic of "stealing" the equity or value inherently present in some words, terms, etc. Examples include naming a job "Data Scientist", or Hyundai's "Grand i10" which has nothing grand about it. Other commonly added words include "Royal", "Classic", "Officer", "Gold", etc.